School of Communication

Master of Applied Communication Theory and Methodology (MACTM)

Program Overview

Purpose, Objectives, and Career Information

The master's degree program provides graduate education in communication theory and methodology for students who seek to: 1) apply communication strategies to work-related problems and 2) ultimately pursue doctoral studies in communication. The program is directed primarily toward the development of communication scholars and specialists, i.e., individuals who are able to apply communication theory and methodology to the analysis and solution of a variety of communication problems. The program emphasizes the ability to synthesize and interpret research in socially useful ways while also allowing for specialization in conducting research.

Communication techniques and problem-solving strategies are incorporated into this program to provide an effective background for individuals in careers such as corporate media or training, journalism, organizational communication consulting, promotional communication, and campaigning. Business or management personnel who need experience in communication problem solving will also find the program useful. Recent graduates of the program are employed in such diverse fields as advertising/public relations research, broadcast programming, corporate research, government, personnel/administration, and retailing. Others have continued with doctoral studies at major U.S. universities.

The key words "applied theory and methodology" emphasize that students are expected to utilize their education in the pursuit of their individual career objectives. For most students this occurs when they conduct a master's thesis or alternative project.

Areas of Study

  • Communication Technology
  • Interpersonal Communication
  • Mass Communication
  • Organizational Communication


For more information, contact
Dr. Guowei Jian at 216.687.3995 /
Music and Communication Building (MU) 247
School of Communication
Cleveland State University

Admission Information

Applicants to the master's program in Applied Communication Theory and Methodology must meet the minimum requirements established by the College of Graduate Studies. To apply, students must submit:

  1. Official transcripts from all post-secondary institutions attended to the Office of Graduate Admissions.
  2. Two letters of recommendation
  3. A statement about the applicant's career aspirations and expected benefits to be derived from the program

The minimum grade point average is a 3.0. No GRE required.

Non-native English speakers must demonstrate English-language proficiency as described here:

Financial Assistance

Teaching assistantships are available. Assistantships are awarded based on merit as reflected in undergraduate records and letters of recommendation, as well as financial need. Graduate assistants must maintain at least a 3.0 grade-point average. Receipt of more than one grade below a "B" also warrants revocation of an assistantship. Graduate assistantships are awarded starting in April until all positions are filled.

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