Broadcasting Minor

Overview

Broadcasting focuses on the creation, production and distribution of content to a wide audience. It stands at the intersection of creativity, technology, and storytelling by engaging audiences across diverse platforms. Traditionally, distribution was through television and radio, while today there are also many digital distribution strategies. The School of Communication’s Broadcasting Minor prepares students with the skills and experiences needed to thrive in this dynamic field.

A foundational aspect of our minor is a partnership with Classic Teleproductions, an Emmy Award winning industry leader in broadcast and media production, where we produce a program called Cleveland Conversations. Students will work with both faculty and the skilled engineers from Classic. This minor may be of particular interest to those interested in broadcast journalism, public relations, marketing, sports administration, communication, or anyone else seeking to develop their skills in this area. 

Whether your passion lies in front of the camera, behind the scenes, or crafting compelling content, this program equips you with practical expertise and real-world experience for a successful career in media and communication.

Curriculum

The Broadcasting Minor requires the completion of 12 credit hours across four core courses:

• COM 102 - Adobe Creative Cloud: Digital Content in Communication
• COM 225 - Media Writing
• COM 324 - Broadcast Pre-production
• COM 424 - Broadcast Production

What You’ll Learn

This minor emphasizes the hands-on skills essential for media professionals; some specific skills include:

• Identifying compelling stories and topics for interviews
• Professionally contacting interview guests
• Conducting research and interviews for accurate, engaging content
• Speaking professionally and confidently on camera
• Reading off a teleprompter
• Crafting interview guides and collaborating with guests to be sure they are comfortable with content
• Operating cameras in studio environments and in the field
• Recording and integrating B-roll into video
• Setting up lights
• Recording tasks such as ‘micing up’ guests, effectively using timecards, welcoming and establishing rapport with guests, etc. 
• Mastering editing techniques for post-production excellence
• Strategies for distributing content

Career Opportunities

Graduates of the Broadcasting Minor are well-prepared for a variety of career paths:

• Live Broadcast Production: Team member for live production of sports and entertainment events, including set up, running cameras, interviews, etc.
• Broadcast Journalism: Anchor news segments, report stories, or produce documentaries
• Digital Media Production: Create content for social media, streaming services, or digital video channels
• Public Relations: Produce video campaigns and brand storytelling content
• Marketing and Advertising: Design media strategies and promotional materials
• Sports Broadcasting: Cover live sports events, create highlight reels, or manage team media
• Corporate Communications: Develop internal videos, training materials, or executive communications